By Thomas H. Davenport
Gigantic facts at paintings: Dispelling the Myths, Uncovering the possibilities pass forward, be skeptical approximately monstrous info. the writer was—at first. while the time period enormous information” first got here at the scene, bestselling writer Tom Davenport (Competing on Analytics, Analytics at paintings) proposal it used to be simply one other instance of expertise hype. yet his examine within the years that replaced his brain. Now, in transparent, conversational language, Davenport explains what great information means—and why every person in enterprise must find out about it. colossal information at paintings covers the entire bases: what sizeable info ability from a technical, purchaser, and administration viewpoint what its possibilities and prices are the place it could possibly have actual company influence and which facets of this scorching subject were oversold. This booklet can help you recognize: • Why great info is necessary to you and your company • What know-how you must deal with it • How colossal info may possibly switch your activity, your organization, and your • how one can rent, lease, or strengthen the types of people that make great information paintings • the major good fortune elements in imposing any vast information venture • How enormous info is resulting in a brand new method of handling analytics
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Extra resources for Big Data at Work
Example text
Health Care In health care, for example, there will be much more structured data from the many electronic medical record systems that hospitals and outpatient clinics are installing. indd 44 03/12/13 11:42 AM How Big Data Will Change Your Job, Company, and Industry 45 always been voluminous amounts of text in the clinical setting, primarily from physicians’ and nurses’ notes. This text can increasingly be c aptured and classified through the use of natural language processing technology. Insurance firms have huge amounts of medical claims data, but it’s not integrated with the data from healthcare providers.
Even there, however, internal data can often be profitably supplemented with external data. This marks a major change in the orientation of companies. Peter Drucker commented in 1998 that most information systems were focused on internal accounting data and “have aggravated what all along has been management’s degenerative tendency, especially in the big corporations: to focus inward on costs and efforts, rather than outward on opportunities, changes, and threats . . ”14 Now, with big data, the external focus is beginning to exist.
Based on databases of user queries, “several hundreds of millions” of live airline prices, and halfa-billion reservation records, Featured Results presents four possible itineraries in which customers may be particularly interested. Early results of a beta test with Vayama, a travel agency partner of Amadeus, suggests that Vayama has found a 16 percent improvement in its ratio of sales to searches. Many executives may admit that big data has the potential to add substantial value to online businesses, but are less sure of the value outside of that domain.