Blue Ocean Strategy, Expanded Edition: How to Create by W. Chan Kim

By W. Chan Kim

The worldwide phenomenon that has bought 3.5 million copies, is released in a record-breaking forty three languages and is a bestseller throughout 5 continents—now up-to-date and increased with new content. This international bestseller, embraced by means of firms and industries all over the world, demanding situations every thing you concept you knew concerning the standards for strategic good fortune. Now up to date with clean content material from the authors, Blue Ocean Strategy argues that cutthroat festival leads to not anything yet a bloody purple ocean of opponents combating over a shrinking revenue pool. according to a examine of a hundred and fifty strategic strikes (spanning greater than a hundred years throughout 30 industries), the authors argue that lasting luck comes now not from struggling with rivals yet from developing “blue oceans”—untapped new industry areas ripe for growth.

Blue Ocean Strategy provides a scientific method of making the contest inappropriate and descriptions ideas and instruments any association can use to create and catch their very own blue oceans. This increased variation includes:

• a brand new preface through the authors: support! My Ocean is popping Red
• Updates on all situations and examples within the booklet, bringing their tales as much as the current time
• new chapters and an increased 3rd one—Alignment, Renewal, and purple Ocean Traps—that deal with the main urgent questions readers have requested during the last 10 years

A landmark paintings that upends conventional brooding about technique, this bestselling publication charts a daring new route to profitable the longer term. ponder this your advisor to making uncontested marketplace space—and making the contest irrelevant.

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Extra resources for Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Sample text

20 It is conventionally believed that companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost. 21 In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously. Let’s return to the example of Cirque du Soleil. Pursuing differentiation and low cost simultaneously lies at the heart of the entertainment experience it created. At the time of its debut, other circuses focused on benchmarking one another and maximizing their share of already shrinking demand by tweaking traditional circus acts.

Here are the highlights that show the gist of managers’ key challenges and trouble spots and how we address them. Alignment: What it means, why it’s essential, and how to achieve it. A challenge we have been told about and have seen organizations struggle with is how they can align their system of activities—including a potential web of external partners—to create a sustainable blue ocean strategy in practice. Is there a simple yet comprehensive method to ensure that the key components of an organization, from value to profit to people, are aligned to support the strategic shift blue ocean strategy requires?

This expansion, we believe, is the root of growth. Yet poor understanding exists both in theory and in practice as to how to systematically create and capture blue oceans. We invite you to read this book to learn how you can be a driver of this expansion in the future. Acknowledgments WE HAVE HAD SIGNIFICANT help in actualizing this book. INSEAD has provided a unique environment in which to conduct our research. We have benefited greatly from the crossover between theory and practice that exists at INSEAD, and from the truly global composition of our faculty, student, and executive education populations.

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