By Michelle Cook
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Extra info for Competitive Intelligence
Even seemingly non-competing companies compete. For example, telephone companies and cable television companies never considered each other as competitors at one time, yet as a result of technological innovation they are now fiercely competitive. The entrepreneurial spirit that continues to grow globally means that more new companies form every day, presenting new competitive challenges to your organization. Knowing your competition is crucial for success. While it is possible to conduct business blindly in a vacuum, it is rarely the route to long-term business success.
Share your analysis with decision-makers. The decision-makers need to act on the findings in a manner that improves the overall competitive position. 5. Evaluate the actions of the team to determine ways to improve upon each trade show experience. 6. Evaluate the effectiveness of the actions taken by the decisionmakers to the overall competitive position. So what exactly are you analysing? That really depends on the goals and objectives you set for yourself and your team in your pre-show activities.
This chapter teaches you how to find the information you need while making the most efficient use of your time. It explains the differences between primary and secondary sources of information, and encourages you to find innovative sources that go beyond the Internet, paid databases, market studies and other ‘first choices’ of information. It explains some fundamentals of effective interviewing, and teaches you how to find experts on virtually any topic, market or industry sector. It also discusses the differences between finding information on public and private companies and how you can overcome any obstacles that exist.