Digital Stractics: How Strategy Met Tactics and Killed the by Chris Outram

By Chris Outram

3 12 months method horizons are meaningless in a electronic international the place the surroundings adjustments each day – your approach must develop into tactical and alterations in strategies have to immediately feed alterations in technique. you wish Stractics.

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In many, if not all sectors, traditional businesses have responded and created their own digital offers. In one or two industries, however, it was too little, too late. For instance, it is almost impossible to find a thriving “physical only” consumer-oriented Business to Consumer (B2C) travel agency nowadays. The vast majority of consumer travel bookings are now made online, whether it is flight and hotel only or complex package holidays, with the possible exception of very premium offerings with highly complex itineraries.

In the Internet bubble, the amount of money paid for businesses that had no clue about their monetization model was mind-boggling – particularly as most of it was then lost almost as quickly as it was “invested”. g. Google, Amazon. In those days you would not even have put Apple on that august list given that their assault on the music industry – not to mention mobile phones – had not even been designed then. Nowadays, examples of how money can be made abound. g. gross margin on sales, agency commissions/click-throughs, advertising, and service fees to name a few.

As of end October 2014. 19 Why Traditional Strategy Does Not Work Anymore! We are no longer in a world where businesses can be managed by the weekly trading meeting. These have been superseded by daily trading meetings, with capability to support hourly and even real-time decision-making. ” As a consequence, pure plays require organizations to be flatter and to foster speedier and less centralized decision-making. They work on the basis that daily optimization is key to winning, rather than moving forward in a more structured, timely fashion.

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