By Stavros Georgiades
This booklet explores an immense media administration subject at the foundation of case research examine performed in eu, US and Brazilian media businesses. extra particularly, it examines the dynamics of worker engagement, aiming at organizational improvement via switch. The booklet contemplates the self-discipline of Media administration via a administration lens and specializes in the idea that of worker involvement and its price with reference to effectively introducing switch and attaining organizational improvement. It concentrates on supplying the required info and organizational preparations from the issues of view of media managers and staff and highlights how this involvement can inspire staff to create and innovate. The booklet is directed in the direction of researchers and scholars, in addition to practitioners/professionals concerned with media organizations.
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Additional info for Employee Engagement in Media Management: Creativeness and Organizational Development
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