By Jessie Carney Smith
African american citizens traditionally have performed a job in shaping the industrial improvement in their race and of the rustic, notwithstanding only in the near past have they bought realization during this regard. present illustration of African american citizens in a few of company America's best positions and as proprietors of expertise businesses replicate present developments in society and is a step towards final the racial hole. This two-volume reference paintings presents scholars and normal readers quick access to details on African American company leaders, businesses, institutions, and different company matters. Written via greater than 50 individuals, entries speak about either old and modern figures and themes that support illustrate the occupations and companies of blacks all through history.Spanning the early 18th century to the current day, over 2 hundred alphabetically prepared entries describe humans and themes regarding the heritage of African American company improvement, together with: Berry O'Kelly, advertisements businesses, Franklin Delano Raines, nationwide organization of Black girls marketers, Oprah Winfrey, Retail undefined, nationwide Alliance of marketplace builders, Kenneth Chenault, Spike Lee, criminal protection and schooling Fund, Myrtle Potter, Quincy Jones, Faith-Based Entrepreneurship, credits Unions, Sylvia Woods, Eddie Murphy, Minority firm improvement Week, and extra. basic records and statistical tables also are integrated to aid show the various contributions of blacks in company.
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Additional info for Encyclopedia of African American Business Two Volumes (v. 1 & 2)
Winston’s Dictionary of American Negro Biography, published in 1982. As well, there are Darlene Clark Hine’s two-volume set Black Women in America: An Historical Encyclopedia (Carlson, 1993) and the three-volume second edition of her work (Oxford University Press, 2005). In addition to biographical data, there are discussions on women in business. In 2004 editors Henry Louis Gates Jr. and Evelyn Brooks Higginbotham added to the biographical references on blacks by publishing African American Lives, to be followed by a forthcoming multivolume African American National Biography.
It only made good business sense for the two companies to form an alliance. The Burrell Company kept the larger share of 51 percent, and the partnership has proved to be beneficial for both companies. The merger has allowed them to offer clients a broader range of marketing communications services. Another minority advertising agency that has joined the partnership trend is Spike, an agency owned by African American filmmaker Spike Lee. Lee announced, in a December 1996 article in Jet magazine, that he was forming an alliance with marketing agency, DDB Needham to form Spike DDB.
During the 1950s, companies were afraid to sponsor African Americans for fear that it would cause a hostile southern market and whites would no longer purchase their products. It was during this time that Nat King Cole, 11 Advertising and Marketing an extremely popular African American singer with several number-one hits, was unable to continue his highly rated television variety show despite good ratings. Scenarios like this occurred simply because of the fear that racism would cause large companies to lose profits.