By Michaela Merk (auth.)
Read Online or Download Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors PDF
Best strategy & competition books
It truly is for a few years well known to combine advertising and marketing and armed forces procedure within the advertising and marketing books, beginning with Trout's and Ries'es "Marketing warfare". such a lot of them will not be worthy studying as they're simply army legends reprinted with the ultimate sentence additional, going anything like this:"you additionally use this adventure and undertake it in marketing".
This book presents a topical consideration of the demanding situations posed via the transition to extra transitority employment preparations as we movement from an commercial to a knowledge-based economic system.
An excellent marketing strategy is the simplest technique of impressing power monetary backers. certainly, with out any such plan no financial institution or enterprise capital condo will give some thought to a personal loan for start-up or growth. the way to organize a marketing strategy describes find out how to arrange a marketing strategy that might get the monetary backing wanted.
- Entrepreneurship: Unternehmensgründung, Businessplan und Finanzierung, Rechtsformen und gewerblicher Rechtsschutz
- Foundations of Business Information Systems
- From Strategy to Execution: Turning Accelerated Global Change into Opportunity
- Delta Project
- Cross-Industry Innovation Processes: Strategic Implications for Telecommunication Companies
- Added Value: The alchemy of brand-led growth
Additional resources for Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors
Based upon this trust they are then able to transmit the essence of the brand to their customers. Some salespeople gain trust in their brand because the corporation trusted them at a certain stage in their career. Within less than a year they gave me the opportunity to manage a store, even though I had never done this before. This gave me confidence and I started trusting the brand, which fostered my relationship with it. (Yves Saint Laurent store manager) Mutual trust is then established between salespeople and their employer.
24 ill 3 Luxury Sales Force Management Walking the customer–brand tightrope (Source: Albert Dessinateur for Michaela Merk) A highly successful sales manager at Cartier shared reflections with me about the dangers of salespeople putting themselves on the same level as customers: Even though I am highly successful in my profession, I would not buy a luxury villa next to my customer. I would rather hide, since the customer should never know that I have been successful. I am his confidant and probably know more of his secrets than his own wife.
Fred sales associate) Stories about brand creators who have passed away are often told with nostalgia, almost like a fairytale. Stories about living brand creators are emotional due to their personal proximity and talent. I could sense in the people I interviewed a certain pride if they knew and served the brand’s original creators. This proximity is even stronger in family-owned businesses, as is the case for Patrick Roger, the famous artistic luxury chocolate designer: We are a family business.